At Cálzate a Medida, we analyze the relationship between the foot, the last, and the construction to improve the actual fit of the shoe.
We start with existing lasts or new designs, and use digital foot data and technical manufacturing parameters to optimize fit, sizing, and standardization of sizes.
Our approach isn’t just a rough guess.
It’s technical.
We don’t work with “special widths,” but rather with form, proportion, and structural coherence.
The vision and expertise behind Cálzate a medida
Cálzate a medida was born from a combination of in-depth technical expertise and market insight.
José Ramón has been dedicated to the development and manufacture of shoe lasts for over 27 years. His experience spans both the domestic and international footwear markets, working with brands that demand precision, consistent sizing, and reliable production. His specialty is not just making shoe lasts, but understanding how they should perform across different sizes, markets, and shoe styles.
María José brings more than 25 years of experience in customer service, fashion, and business development. Her knowledge of the market and consumer behavior enables her to translate technical insights into concrete brand strategies.
The project began in 2020 with a clear goal: to demonstrate that “custom-made” footwear can be precise, scalable, and profitable.
Today, we work with brands and manufacturers looking to reduce returns, optimize scaling, and adapt their products to different distribution markets.
OUR PROCESS
Digital feet
3D scanning and morphological analysis.
Existing digital mold
Technical study of the base last and its performance during scaling.
Custom-made insole
Structural adjustment based on morphological parameters, market conditions, and intended use.
Optimized shoe
Production in accordance with the new fit standard.
our team
Specialist in last development and fit analysis. He works from geometric precision through to the shoe’s real-world performance in use. His approach combines traditional craftsmanship and advanced digitization.
Head of Administration, Marketing, and Brand Relations.
Her experience in end-customer and trends provides a global perspective: technical + market.
clients
